About Us

Located on the edge of the Greater Toronto Area (“GTA”), Defined Designs’ office, manufacturing and fabrication shop always welcome our clients to come by and tour our facility.

We work together with some of the largest agencies and brands in the world to provide innovative solutions and engaging interactive experiences for consumers. We excel at creating custom marketing vehicles, displays, mobile and static store environments, sampling and demonstration stations and interactive games.

At Defined Designs we focus on quality craftsmanship, honesty and integrity. We stand behind every one of our projects and always put every effort into making sure that our clients are completely satisfied.


At Defined Designs, we work with our clients every step of the way,  from the first conceptual phone call to the delivery of the finished asset. We offer consultation during project development and can provide our insight and expertise to help the vision move forward.

Our team fabricates and personally oversees every aspect of construction, ensuring that the needs of the client are always being considered while delivering a superior product.


Defined Designs is the concept of design and fabrication veterans Matt Gordash and Dwayne Virag. With a shared vision and drive the two skilled craftsmen turned their first small fabrication shop into their current full service facility. It is here that they and their growing team continue to design, build, and deliver high profile builds for some of the worlds best known brands.

Defined Designs quickly became the go-to choice for custom fabrication and continues to grow their offerings and capabilities to keep up with the demanding requirements of the marketing industry and the boundless ideas of their clients.


"Matt and Dwayne: many thanks to you and your team of skilled craftsmen, who continuously go above and beyond to build and deliver such a quality product"


Business Manager

"Huge thanks to you and the boys. It was a crazy season, but you guys hit it out of the park on every project. Definitely a true partnership we've developed."

Boom! Marketing

VP of Operations

"You guys really are great partners to work with!"

VIBRANT Ideation & Marketing

Sr. Manager, Creative & Strategic Planning

"I would like to thank you again for your help… I really appreciate you taking the time on your busy schedule to come and give me a hand. It’s truly great working with you and your team and the trailer is really fantastic. Awesome work!"

VIBRANT Idéation & Marketing

Brand Experience Manager

"I wanted to send through a quick note thanking you for the great work that was done on the "Airport display" Project"

Diamond Integrated Marketing

Managing partner

"I wanted to specifically send out a thank you to you and the team at DD. You guys did an amazing job bringing my vision to life. Another great example of your ability to "nail it". "

Diamond Integrated Marketing

Art Director

"We were so pleased with the results we were getting from our first Guerrilla Cube… we bought two more"


Event Producer

"You guys rock! Please give a high-five to everyone that worked on the OIKOS truck from me and my team."

VIBRANT Idéation & Marketing

Senior Brand Experience Manager

"Just wanted to send a note, the van looks great! We used it at our event last week and the client was very very happy … Thanks again for setting that all up."

Trevor//Peter Communications Ltd

Brand Specialist

"Everything went very well, and our clients are VERY happy… it looked amazing!!!! Great job on your team’s part."

Diamond Integrated Marketing

Account Supervisor